Citroen’s product planning chief says spinning off premium sub-brand has allowed firm to focus on key values

Citroën’s image has been strengthened by the decision to split DS into a standalone brand, according to its product planning boss.

Turning DS into a standalone brand has helped to strengthen Citroën, according to the latter firm’s product planning boss.

The French firm re-introduced the DS moniker as a sub-brand in 2010, in order to expand its range with more premium models. It…



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